Hailey Eber
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Los Angeles Magazine
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May 19, 2020
the current moment. “We ultimately decided that people needed to step away from the pasta so we wanted to give them the option,” she says. But Hiroyoshi admits business is “not booming crazy yet.” Things are booming for Krispy Rice, another new
delivery-only sushi concept, albeit with more carbs. Chef Martin Heierling, who oversees culinary operations for Krispy Rice’s parent company, SBE, says business is more than triple what they anticipated. “It creates some issues because we did not plan for