Business Week On Subway's $5 Footlong Success

Edwin Goei • OC Weekly • November 13, 2009
Fascinating article in Business Week this week about Subway's stumbling into the goldmine that is their current $5 footlong sub deal — a promotion that started as a lark at an “obscure Miami franchise” and has grown to give the chain $3.8 billion...
The full article can be read on the OC Weekly website.

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