Why is McDonald's Doing So Well in France?

There's been a lot of McDonald's news lately. First, it was those Mighty Wings (which debuted officially yesterday). Then the announcement that the “Extra Value Menu” was being phased out. Now, McDonald's has started serving steak for breakfast. ]...

McDonald's Canada's “truthiness” campaign continues with more reveals on how they make and what goes into their most popular items. These videos have addressed just about every customer-lobbed question from “why doesn't the food ever look as good...

Last week it was revealed that the Golden Arches offered black and white burgers in China. This week McDonald's tests out its noodles in Austria, which seems counter-intuitive somehow. The stir fry noodles will start being sold this Thursday for a...

This week we learned that Brits get a hot dog stuffed into the crusts of their Pizza Hut pizza, and the French? Why they get their own custom sandwich catered to local tastes from McDonald's. The French branch of the Golden Arches announced...

Perhaps taking its cue from the success of the McRib and Shamrock Shakes, McDonald's has announced that its new strategy will involve more limited-time offers. Last year the Golden Arches offered a total of 8 limited-time specials including Asian...