Umami Burger Brings Something Savory This Way

Edwin Goei • OC Weekly • May 3, 2012
You have Adam Fleischman to thank for bringing the Japanese word “umami” into the mainstream consciousness. Before he came along and started the popular Umami Burger chain and secured the word as a trademark—something he was allowed to do because...
The full article can be read on the OC Weekly website.

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