This L.A. Restaurant Pipes in Faux-Food Scents to Get You to Order More

Specialized scents, ”obscure” music, and other tricks designed to separate you from your cash
Hailey Eber • Los Angeles Magazine • November 18, 2019
If you smell a wood-fired oven at V, an all-day eatery in downtown, don’t assume something’s cooking. It might just be a scent cartridge inserted into the air-conditioning system to compel people to order pizza. (A basil cartridge does the same...
The full article can be read on the Los Angeles Magazine website.

Related Articles

New proposed permits threaten future of outdoor dining in Los Angeles

Jenn Harris • Los Angeles Times • February 7, 2023
“It’s like being kicked in the shins, over and over again.” Holly Fox, co-owner of Last Word Hospitality, the group behind Found Oyster Bar in East Hollywood and Nossa Caipirinha Bar in Los Feliz, is bracing for another painful, expensive battle...

What happens when a restaurant worker gets COVID-19?

Jenn Harris • Los Angeles Times • January 13, 2021
On Nov. 1, Ashley and Tyler Wells were deep in rural Northern California, driving south, about 10 hours outside of Los Angeles. They were returning from a camping trip in the wilderness. Although the cell service was spotty, a call from one of the...

Sommeliers saved this L.A. restaurant from COVID closure

Jenn Harris • Los Angeles Times • March 31, 2021
When a restaurant closes, it leaves a lasting hole in the fabric of a community. Bäco Mercat, Bon Temps, Broken Spanish and Here’s Looking at You are just a few of the well-known pandemic casualties the city will mourn for a long time. The...

Is It OK to Eat at a Restaurant During the Pandemic?

Brittany Martin • Los Angeles Magazine • July 31, 2020
After months of living with COVID-19, many of us feel like we’ve become experts in what we’re supposed to do to stay safe­. We’re washing our hands, wearing our masks, disinfecting our surfaces. But, while we may have thought a great deal about...

How one L.A. restaurant is facing the coronavirus pandemic

Jenn Harris • Los Angeles Times • March 18, 2020
At 10:08 on Monday morning, Caitlin and Daniel Cutler pulled their Jeep Cherokee into the parking lot of Ronan, their Melrose Avenue Italian restaurant. Their 7-month-old daughter McKenna sat smiling in a car seat in the back. On any other Monday,...