Lessons on Naming Your Frozen Yogurt Shop

Edwin Goei • OC Weekly • May 5, 2009
So now that we've compiled a formidable list of yogurt shop sightings (thanks to y'all) what have we learned and observed? First, when naming your yogurt shop, it doesn't hurt to follow the leader. Pinkberry is arguably the one that started the...
The full article can be read on the OC Weekly website.

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