Is Tortillaz Aspiring to be Chipotle?

Edwin Goei • OC Weekly • February 13, 2012
I'm not saying that every Mexican chain like Cafe Rio is trying to copy Chipotle. Even though it says it's not, Taco Bell is doing it. And why wouldn't they? It makes business sense to aspire to the same kind of success that Steve Ells Mexi-chain...
The full article can be read on the OC Weekly website.

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